Promoter of Global Automotive Intelligence, Pioneer in Domain Controller Ecosystem and Leader in Intelligent Cockpit Domain Controllers
We have built an industry-leading comprehensive product portfolio that covers our current, mid-term and long-term technology roadmap. Our product portfolio offers solutions ranging from single-domain control to multi-domain integration, and from intelligent cockpit domain controller to full-domain integrated solution, ensuring our delivery of forward-looking and sustainable solutions tailored to our customers’ evolving architecture needs.
Building on comprehensive in-house R&D capabilities and a platform-based architecture, we have established a new paradigm of efficiency for the intelligent automotive era. We possess a deep understanding and accurate insight into trends in the development of automotive E/E architecture. Building on this expertise, we establish clear roadmaps for product planning, technology development and market growth.
Guided by three core principles of technological neutrality, ecosystem openness and partnership reciprocity, we have established an intelligent collaboration ecosystem that fundamentally differs from the closed full-stack model. Based on our partners’ core strengths, we optimize the work allocation with them and have created a flexible, modular technology stack and a diverse suite of solutions.
Our relationships with mainstream OEMs have evolved from a traditional supplier purchaser one to partnerships focusing on jointly defining products and co-creating user experiences. We provide customers with holistic support, from chip platform selection and solution design to AI product enablement, validation, production, delivery and after-sales service.
We have established a fully digitalized operational system spanning research and development, production, supply chain and finance. Through deep integration of Product Lifecycle Management (PLM), System Applications and Products (SAP), Manufacturing Operations Management (MOM) and Customer Relationship Management (CRM), we have streamlined every stage from product design and order management to intelligent manufacturing. These digitalization systems enable highly efficient operations and seamless collaboration among research and development, production, supply, sales and finance functions, and have thereby increased significantly our per capita monetization output.
We were among the first industry players to recognize the inevitable evolution of the E/E architecture, from distributed to domain and multi-domain integration structures and ultimately toward a central computing architecture. Having anticipated this trend before it became widely accepted in the industry, we systematically developed technologies and products and built an ecosystem required to efficiently support the transformation of E/E architecture. Throughout this process, our accumulated technical expertise and successful products have formed a validated methodology, which not only strengthens the trust of our customers but also enables us to continuously turn our first-mover advantage to results.
We are a pioneer, leader and promoter in the evolution of the automotive E/E architecture.With our expertise in integrating all domains in intelligent automotive systems, we deliver full-stack solutions encompassing hardware platforms, underlying software, application ecosystems and service architectures. Our product portfolio includes vehicle computing solutions and zone controllers solutions. Under our vehicle computing solutions, we offer OEMs the options of intelligent cockpit domain controller, integrated advanced driver assistance system (ADAS) and cockpit controller and the Autosee OS software platform. According to Frost & Sullivan, we ranked second in terms of revenue of intelligent cockpit domain controllers in China in 2024.
We have established solid collaborations with all top five leading Chinese OEMs in terms of vehicle shipment volume in 2024. Our products feature 21 brands from these OEMs, with the number of design-wins increased significantly, by 12 in 2022 and by 45 in 2024 as compared to their respective preceding year. For these customers, we provide one-stop services for the design, development and production of intelligent cockpit and integrated cabin-driving products, allowing them to differentiate themselves in the market through enhanced intelligent driving experiences.
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